Balad Beast 2026

As Creative Producer for Balad Beast in Jeddah, I co-led the creative direction and fast-turnaround content across the festival, shaping what we captured and how the event came to life on social.

I helped set the creative priorities, led crews on the ground and made real-time editorial calls on the artists, performances and crowd moments worth chasing. I oversaw the rapid delivery of social-first content for Instagram while the festival was still unfolding.